A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, Ren茅 Lacoste, the French tennis legend who revolutionized the everyday wardrobe. After a Davis Cup match in Boston, an American journalist baptizes Ren茅 Lacoste The Alligator in reference to a bet between the tennis player and his coach over a crocodile suitcase.