Presenting the new Lakm Cushion Matte Lipstick. An exclusive new matte lipstick with a revolutionary soft matte formula that makes matte lips feel soft and comfortable. This soft matte lip colour has an intense colour payoff that gives lips a matte yet soft focus effect. The soft matte formula is enriched with rose oil extracts from France which give your matte lips a moisturized, comfortable feel. Its non-drying formula doesn t dry your lips and leaves them feeling soft and looking intensely matte. The new Lakm Cushion Matte Lipstick cushions your lips in a single stroke with its smooth and creamy application. To get an even and uniform matte finish on your lips, start by defining your cupid s bow, then smoothly glide the lipstick to the other edge of both your upper and lower lips. Lakm Cushion Matte is a water-resistant soft matte lipstick that gives you a long-lasting intense matte colour and cushions soft lips all day. Choose from 10 vibrant matte shades and wear cushiony soft lips for a variety of occasions. To complete your soft matte look, pair your cushion matte lips with Lakm Perfect definition lip liner, and Lakm Face it Compact. Try it now!