This exclusive new matte lipstick comes with a revolutionary soft matte formula that makes matte lips feel soft and comfortable. This soft, matte lipstick has an intense payoff that gives lips a matte yet soft-focus effect. It is enriched with rose oil extracts from France, which provides your matte lips with a moisturized, comfortable feel. Its non-drying formula does not dry your lips and leaves them feeling soft and looking intensely matte. It is a water-resistant soft, matte lipstick that gives you a long-lasting, intense matte finish and cushion soft lips all day.