Lakme Forever Matte Liquid Lip Color – Fuschia Chic Introducing the New Lakme Forever Matte Lip Color Range – Available in 30 Exciting shades! Designed by experts, this lip color has an intense matte payoff that lasts long and looks freshly applied for up to 16 hrs. These deeply pigmented shades provide your lips with long lasting colors that just dont budge! Whilst the color payoff is intense the texture is lightweight and very comfortable on the lips! Easy to apply, it glides on effortlessly and stays forever fresh!