Lancôme’s L’Absolu Rouge Drama Ink is a long-lasting, semi-matte lip colour, available in a wide range of shades. Delivering a dramatically different matte sensoriality, the lipstick applies intense colour in a single stroke. It features a revolutionary water-in-oil texture for an ultra-lightweight finish, claiming to be both 4 x thinner than a traditional lipstick but twice as pigmented. Perfect for a barely-there feel, the lip ink offers dramatic impact that stays put for up to 8-hours. Plus, the formula even resists transferring, fading or smudging.