Lavazza Crema E Aroma is a premium blend of the best Arabica beans from Central and South America, and select Robustas from Africa. Featuring a strong, full-flavored coffee with a thick crema that tastes great straight but the flavor also holds up well in cappuccino and latte. Crema e Aroma is excellent for all espresso and coffee brewing methods Please note this is 1kg of coffee beans - you will need to grind them before use. About Lavazza The Lavazza family establish the company in 1895 in their home town of Turin, Italy. It is world's seventh ranking coffee roaster and today Lavazza is the retail market leader in Italy with a market share by value of over 47%. It employs 2,700 people and has sales of 1,340 million euros (2013). The company has six production sites, four in Italy and two abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products. In 1979 the company established the "Luigi Lavazza Centre for coffee research" which is "devoted to the study of espresso" and has evolved into the Lavazza Training Centre, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.