Layrite Natural Matte Cream Pomade 42g is a lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of natural, casual groomed looks. This pomade has a flexible, medium hold that keeps your style in place all day while leaving hair feeling soft and natural, not stiff or waxy. Its lightweight formula adds shape and definition without weighing hair down, and its clean matte finish leaves hair looking natural and healthy, not dry or flat. The soft, smooth formula distributes evenly for fast application, and it is reworkable without water. It also has a signature mild cream soda scent. What are the benefits and features of Layrite Natural Matte Cream Pomade 42g? Flexible, medium hold keeps your style in place all day. Leaves hair feeling soft and natural, not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable without water. Signature mild cream soda scent. Who is Layrite Natural Matte Cream Pomade 42g for? This pomade is best for those with fine to medium thick hair who want frizz-free definition for wavy and naturally curly hair or a versatile flexible hold for casual styles.