A daily volumizing Shampoo for finer, flatter hair types. Battle limp locks and get bigger, fatter, fuller hair This clever Shampoo contains plumping agents to give lift and volume by thickening hair from root to tip Step one to big, bold, beautiful hair with Hydrolyzed Proteins and volumizing polymers to boost body and add texture to your hair. Formulated with Panthenol (also known as Vitamin B5) to enhance shine, while keeping hair healthy and strong A great prepping Shampoo to get hair ready for styling whether it's curls or a big blow out this range is designed to pump up the volume Lank and lacklustre hair never needs to be an issue again! For hair that needs lots of lift, voluptuous volume and a boost of body. Turn to Bigger Fatter Fuller, your Bestie for creating Big, Beautiful Hair. Packed full of powerful plumping ingredients these volumising products create the ultimate boost, enhancing hairs texture and leaving it with seriously glossy shine. It’s all about being Big, Bold and Beautiful! This shampoo is your new Bestie. With panthenol (Vitamin B5) to help keep hair shiny and healthy while PRO-VOLUME complex really pumps up the volume. Bigger Fatter Fuller Shampoo will leave hair looking thicker and healthier! Big and bouncy has never been so beautiful!