Close your eyes. Think about jeans. They were Levis, they were the original 501, weren't they? Invented to the world in 1873 by Levi Strauss (the man himself). To this day they’ve never gone out of style. And they never will. In a style with the perfect number of pockets, these 501 regular fit, blue jeans from Levis are a classsic addition to casual essentials and are the ideal complement for a man who is constantly in style. 1. The original jean with a regular fit 2. Comes with a straight leg 3. Sits at the waist More than 140 years after inventing the blue jean, one thing is clear: Levi’s clothes are loved by the people who wear them - from presidents to movie stars, farmers to fashion icons, entrepreneurs to everyman. 'Live in Levi’s’ asserts with confidence and pride that Levi’s clothes are indeed for everybody who’s not just anybody.