Close your eyes. Think 窶徊eans. 窶 Now open. They were 501 Originals, right? They're literally the blueprint for every pair of jeans in existence窶巴urned into the world's collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they they've never gone out of style. And they never will. The original blue jean since 1873. A blank canvas for self-expression. Features the iconic straight fit and signature button fly. 99% Cotton, 1% Elastane.