LickiMats are vet designed and provide a perfect treat licking and feeding surface for dogs. LickiMats encourage licking action in dogs, whether for eating treats or food. LickiMats allow you to spread out the dog food or treat on the mat surface or press the dog food or treat into the mat surface, encouraging your dog to lick and lick and lick to get the food or treat as a reward. The rubber tips of LickiMat gently scrape and stimulate your dog's tongue whilst feeding or snacking. This increases saliva protection, improves oral hygiene, protects teeth and gums, and most importantly soothes your dog by releasing endorphins. The pockets of the LickiMat challenge your dog to extract the raw, wet, dry or liquid food or treat as a reward, enriching their feeding experience. The different LickiMat licking surfaces are intended to work with different treats and foods, including frozen! The Tuff line is virtually indestructible, and is preferred for chewers. The Playdate model has discrete pockets that will contain food. Liquids are easier to manage and keep separate from other food or treats.