Product Description : The Hello Fragrance Collections come from the inspired mind of the iconic singer, songwriter, and television personality Lionel Richie. According to Richie himself, I love experiencing new things and incorporating these experiences into my work. I wanted to take my creative expression one step further and craft my own premiere fragrance. What followed was a highly curated, lyrical collection of fragrances for men and women. While working through this process, Richie says, I understood there are many similarities between songwriting and the fragrance world. It’s just the careful arrangement of notes. Like the notes in a song, each fragrance element blends effortlessly into the other, for a line of wearably adventurous, effortlessly intoxicating scents. Welcome to Lionel Richie’s love song to the fragrance world.