Living Nature is a premium soft toy brand. They are passionate about developing more environmentally-friendly and sustainable ways to create soft toy animals, meaning all their plush are “Naturali” Eco-Friendly! These beautifully crafted and realistically detailed plush toy animals, not only bring joy and comfort to children, but also share with them some of nature’s amazing wildlife secrets. Designed to delight and educate children and adults alike, Living Nature pay particular attention to detail to ensure their soft toys are as realistic as possible; most feature a swing tag showing facts about the animal’s behaviour, habitat and diet. As of 2020, they are proud to say that the stuffing inside each of these soft toys will be made of recycled plastic. Each toy will carry a tag that states how much plastic has been put back to good use.