Living Proof gets to the root of all your hair concerns like frizz, damage and volume. Formulated with patented technology, the former hairstylist founders partnered with scientists to develop products that change hairs behavior. They stay away from silicones that really just mask hair problems and dont solve them. They have a patented Healthy Hair Molecule (OFPMA) which creates a weightless, invisible shield over each and every hair strand. This helps to repel dirt and oil, making hair cleaner for a longer period of time. Products are free of silicones, parabens, phthalates, and animal testing, and are non-toxic. Safe for color and chemically treated hair, Living Proofs products help to achieve that fresh from the salon look from the comfort of your home. They have a breakthrough thermal speed-shaping technology as well, that helps to reduce the amount of brush work needed when blow drying your hair. Living Proof products are top notch.