A lightweight cream that leaves hair looking and feeling noticeably thicker and healthier. Flat, lifeless hair results from each strand being so smooth and fine that it lays quite literally flat, one on top of the other. Full Thickening Cream is a lightweight formula that features Poly Beta Amino Ester-1, a new technology invented by our scientists that creates a micro-pattern of thickening points on each strand. Full creates beautiful, natural fullness and touchable body that lasts throughout the day. Because it's a completely flexible technology, your hair won't collapse or become stiff and crunchy. Great for colored hair, too. This styling innovation allows fine, thin hair to act like thick hair with naturally soft, touchable body. By depositing thickening points on the hair strands, Full creates a thicker surface that enables fine hair to have natural movement and bounce, beautiful shape, and volume throughout the day. While traditional thickening products create a hard, brittle hold that collapses upon touch, Full allows your style to remain flexible, soft, and resilient. Go ahead, run your fingers through your hair, no need to fear a style fall.