This pillow enables ideal posture to alleviate neck pain for those sleeping on their backs. The shape of the pillow assists with the correct positioning of the head and neck, discouraging movements that contribute to neck pain. ** About Loralei PillowsLoralei pillows are designed in Australia. Loralei has worked in collaboration with leading physiotherapists and chiropractors to create the ultimate range of pillows and supports. Loralei has designed and developed the complete range for back sleepers, side sleepers and those who prefer the option of both. These shapes and contours have been carefully crafted to maximise the sleeper's comfort whilst maintaining the support that health professionals like Physiotherapists and Chiropractors look for in a therapeutic pillow. Specialty materials such as the Comfort Memory Foam, Deluxe Latex and Soft Down give the Loralei range enviable comfort, and a luxurious feel regardless of the pillow's shape or contour. Never before has a comfortable and durable pillow been such an important part of our lives! World-class packaging and silk covers make the Loralei a perfect gift to a loved one.Each Loralei pillow comes with a 10 year guarantee for peace of mind that your pillow will not disappoint!