Take it to the matte with 16 new gorgeous Lip color shades! Indulge in richness beyond compare with our most luxuriously rich matte color and intensely rich hydration. Your lips are kept soft, smooth, and with a creamy feel. With a spectrum of gorgeous shades from bold to nearly nude, Color Riche Matte Lip color offers a shade that's perfect for every look and any occasion while keeping lips hydrated.