Innovative formula delivers bold, luscious color that lasts all day long. Offers up to 10 hours of vivid, hi-definition color and shine. Hydrating Vitamin E keeps your lips moist and comfortable. The truest color payoff in a creamy, conditioning base. Made in USA. The proof is in the name! L'Oreal Infallible Le Rouge Lipstick gives you long lasting color in vivid shades that complement any look and any occasion. The conditioning color leaves your lips soft and moisturized, the ultimate payoff.