Loreal Paris Superior Preference Fade-Defying Shine Permanent Hair
(22,687 reviews)
Hair Color by L’Oréal Paris. Details: Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Hair Color by L’Oréal Paris. Details: Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
$75.34
in 1 offers
Colour:
Loreal Paris Superior Preference Fade-Defying Shine Permanent Hair
$75.34
(22,687 reviews)
Hair Color by L’Oréal Paris. Details: Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Hair Color by L’Oréal Paris. Details: Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Colour:
Price comparison
Last updated at 13/06/2025 17:56:36
Price history
Price history
Reviews
21 October 2022
originally posted on influenster.com
I'm a natural brunette and while I have dyed my hair a few times over the past couple years I've never went and done a crazy color now if you swipe over you will see I went
bright blue and then very quickly decided that that did not fit my skin tone whatsoever and it need to die. The variety I used was l'oreal paris feria shimmering in deep violet. I
took this 1st picture about a week after dying my hair with the dye and I had washed my hair about twice using color safe shampoo and color safe conditioning products. It
immediately started fading pretty fast right after dying it was a really really dark navy blue with very slight purple undertones and for undertones and then after ...
bright blue and then very quickly decided that that did not fit my skin tone whatsoever and it need to die. The variety I used was l'oreal paris feria shimmering in deep violet. I
took this 1st picture about a week after dying my hair with the dye and I had washed my hair about twice using color safe shampoo and color safe conditioning products. It
immediately started fading pretty fast right after dying it was a really really dark navy blue with very slight purple undertones and for undertones and then after ...
8 November 2022
autumn.b
originally posted on influenster.com
I used to dye my hair all kinds of fun, but I stopped dyeing and bleaching my hair when I decided to go on my longer/stronger hair journey. But I’ve had the itch lately … So
when the opportunity to try this kit in the gorgeous deep purple shade (my fav 💜) without worrying about bleaching or hair destroying ingredients I was all in. The shade is
Deepest Violet (V28), it is a black violet that is recommended for those whose hair is already medium to dark brown with a cool undertone to their complexion. It is a
permanent hair color with a color booster to keep the brass away and extent your results. The gel formula made application super easy with minimal mess, and ...
when the opportunity to try this kit in the gorgeous deep purple shade (my fav 💜) without worrying about bleaching or hair destroying ingredients I was all in. The shade is
Deepest Violet (V28), it is a black violet that is recommended for those whose hair is already medium to dark brown with a cool undertone to their complexion. It is a
permanent hair color with a color booster to keep the brass away and extent your results. The gel formula made application super easy with minimal mess, and ...
31 March 2023
dominique.s
originally posted on influenster.com
I'm really new to dying my hair. When I was in my 20s, I did it a couple times for fun, but now I'm 40 and I'm too vain or gray. Mind you, that's a personal thing for ME and
absolutely not against anyone that has gray hair. After all, covid, inflation, and the knowledge of chemicals being terrible for us has led many of us into a "gray" area. Do we
dye hair for ourselves and society's view or do our best to be happy. Healthy, and confident as we are? My self esteem isn't great, so my vanity wins. This product is my
favorite hair dye I've tried for at home use. It completely covered my gray strands (to be fair, I don't have too much, but it's there and I see it). Super easy to mix ...
absolutely not against anyone that has gray hair. After all, covid, inflation, and the knowledge of chemicals being terrible for us has led many of us into a "gray" area. Do we
dye hair for ourselves and society's view or do our best to be happy. Healthy, and confident as we are? My self esteem isn't great, so my vanity wins. This product is my
favorite hair dye I've tried for at home use. It completely covered my gray strands (to be fair, I don't have too much, but it's there and I see it). Super easy to mix ...
Price comparison
Updated about 1 month agoGoSupps.com
$47.71
Low Stock
Beauty Coquette
$52.16
Low Stock
Pink Elephant Store
$57.95
Low Stock
Martin and Mark
$57.95
Low Stock
martinandmark.com
$57.95
Low Stock
Price history
Price history
Reviews
21 October 2022
I'm a natural brunette and while I have dyed my hair a few times over the past couple years I've never went and done a crazy color now if you swipe over you will see I went bright blue and then very quickly decided that that did not fit my skin tone whatsoever and it need to die. The variety I used was l'oreal paris feria shimmering in deep violet. I took this 1st picture about a week after dying my hair with the dye and I had washed my hair about twice using color safe shampoo and color safe conditioning products. It immediately started fading pretty fast right after dying it was a really really dark navy blue with very slight purple undertones and for undertones and then after a few weeks of washing my hair and it's just continuing to lighten dramatically. ... MoreI'm a natural brunette and while I have dyed my hair a few times over the past couple years I've never went and done a crazy color now if you swipe over you will see I went bright blue and then very quickly decided that that did not fit my skin tone whatsoever and it need to die. The variety I used was l'oreal paris feria shimmering in deep violet. I took this 1st picture about a week after dying my hair with the dye and I had washed my hair about twice using color safe shampoo and color safe conditioning products. It immediately started fading pretty fast right after dying it was a really really dark navy blue with very slight purple undertones and for undertones and then after a few weeks of washing my hair and it's just continuing to lighten dramatically. Currently I'm back to a muddy/blue tinged green. I have used this brand of dye before in different colors when I was dying over brunette hair without any bleach involved and I also do remember that it faded very fast but it wasn't as noticeable because I was dying over dark Brown hair where it's now dyed over light blue and it's very easy to see how fast it has faded down. #complimentary #feriahaircolor
originally posted on influenster.com
8 November 2022
I used to dye my hair all kinds of fun, but I stopped dyeing and bleaching my hair when I decided to go on my longer/stronger hair journey. But I’ve had the itch lately … So when the opportunity to try this kit in the gorgeous deep purple shade (my fav 💜) without worrying about bleaching or hair destroying ingredients I was all in. The shade is Deepest Violet (V28), it is a black violet that is recommended for those whose hair is already medium to dark brown with a cool undertone to their complexion. It is a permanent hair color with a color booster to keep the brass away and extent your results. The gel formula made application super easy with minimal mess, and the conditioner that’s included leaves your hair silky soft. I will say that the results were subtle but ... MoreI used to dye my hair all kinds of fun, but I stopped dyeing and bleaching my hair when I decided to go on my longer/stronger hair journey. But I’ve had the itch lately … So when the opportunity to try this kit in the gorgeous deep purple shade (my fav 💜) without worrying about bleaching or hair destroying ingredients I was all in. The shade is Deepest Violet (V28), it is a black violet that is recommended for those whose hair is already medium to dark brown with a cool undertone to their complexion. It is a permanent hair color with a color booster to keep the brass away and extent your results. The gel formula made application super easy with minimal mess, and the conditioner that’s included leaves your hair silky soft. I will say that the results were subtle but pretty on my hair, just a bit of rich purple when the light hits. I didn’t notice fading until week 5, and the fade is gradual and pleasing, no wonky green or gray issues. I definitely recommend these kits if you’re looking for something fun for the fall or holidays.
autumn.b
originally posted on influenster.com31 March 2023
I'm really new to dying my hair. When I was in my 20s, I did it a couple times for fun, but now I'm 40 and I'm too vain or gray. Mind you, that's a personal thing for ME and absolutely not against anyone that has gray hair. After all, covid, inflation, and the knowledge of chemicals being terrible for us has led many of us into a "gray" area. Do we dye hair for ourselves and society's view or do our best to be happy. Healthy, and confident as we are? My self esteem isn't great, so my vanity wins. This product is my favorite hair dye I've tried for at home use. It completely covered my gray strands (to be fair, I don't have too much, but it's there and I see it). Super easy to mix up and use and it smells awesome. The conditioner that comes with it is so good that I ... MoreI'm really new to dying my hair. When I was in my 20s, I did it a couple times for fun, but now I'm 40 and I'm too vain or gray. Mind you, that's a personal thing for ME and absolutely not against anyone that has gray hair. After all, covid, inflation, and the knowledge of chemicals being terrible for us has led many of us into a "gray" area. Do we dye hair for ourselves and society's view or do our best to be happy. Healthy, and confident as we are? My self esteem isn't great, so my vanity wins. This product is my favorite hair dye I've tried for at home use. It completely covered my gray strands (to be fair, I don't have too much, but it's there and I see it). Super easy to mix up and use and it smells awesome. The conditioner that comes with it is so good that I wish I could buy it separately. If you're looking for full coverage, vibrant, easy to use, non-irritating to the skin hair dye, give thi a try! Plus it comes in TONS of colors! Also, my hair always looks silky and shiny afterwards and you don't always have that with boxed dye.
dominique.s
originally posted on influenster.com26 October 2022
Y’all I got scared. I was scared to do it. I chickened out. 🐔 🤣 I been putting this off for so long haha but I was thinking about letting my sister do it because she likes these colors. I do however, want to point some really great details out about this. For starters, this is Féria #21 Starry Night Multi-Faceted Shimmering Colour 🌟Permanent Hair Color🌟 -3x highlights -Power shimmer conditioner seals smooths -Intense shimmer and multi-dimensional color vibrancy -Bold prismatic shimmering color -Aromatic shimmer serum with an oil blend of coconut, linseed sunflower -Power shimmer conditioner 86% saw silkier hair more vibrant color -Deep conditioning color gel. Never dull. Never flat. Never wrecks. -Boosting light reflection for vibrant shimmering color ... MoreY’all I got scared. I was scared to do it. I chickened out. 🐔 🤣 I been putting this off for so long haha but I was thinking about letting my sister do it because she likes these colors. I do however, want to point some really great details out about this. For starters, this is Féria #21 Starry Night Multi-Faceted Shimmering Colour 🌟Permanent Hair Color🌟 -3x highlights -Power shimmer conditioner seals smooths -Intense shimmer and multi-dimensional color vibrancy -Bold prismatic shimmering color -Aromatic shimmer serum with an oil blend of coconut, linseed sunflower -Power shimmer conditioner 86% saw silkier hair more vibrant color -Deep conditioning color gel. Never dull. Never flat. Never wrecks. -Boosting light reflection for vibrant shimmering color -Expressive color for the visionary -Féria is custom-blended by master colorists -Formulated with 3 vibrant tones for a reflective, cool bright black -Although I didn’t try this color, I am very interested in some of the others that i would probably be more keen on trying! Like the Rosey Blush(P1), Coral Pink(CP1), Sapphire Smoke(P2), Fuchsia-Cha(622), or Medium Iridescent Blonde(822). I absolutely love that they have a number I can call if at anytime during the process I feel stuck or just need advice which is amazing! (The hair color concierge) They are available 7 days a week! And there is a text option also. There are many colors to choose from if you want to look through them, there’s a total of 27! There’s not many steps in this which seems like a easy process! The box includes: Conditioning color crème, Conditioning Developer Crème, Aromatic shimmer serum, Power shimmer conditioner. There’s also multiple tones in every strand, so it’s super easy to see the shimmer that the box lists.
lauren.j
originally posted on influenster.com20 September 2022
I received this product free from Influenster and L’Oréal Paris in exchange for my honest review! To start off, I myself did not get the opportunity to use this dye since I just recently got my hair done, however a good friend allowed me to give her a makeover and boy does she look great! First and foremost I usually do not use box dye products, but this dye surprised me to the fullest! I was pleased to learn that the product was conditioning and came with a tube to strengthen the intensity as well as the “shimmering/highlight” effect. The dye was quick to setup and processing only took 25 minutes! Likewise, the product did NOT stain skin as badly as it said though I was very careful around the hairline. The dye also was not strong smelling, like most dyes making ... MoreI received this product free from Influenster and L’Oréal Paris in exchange for my honest review! To start off, I myself did not get the opportunity to use this dye since I just recently got my hair done, however a good friend allowed me to give her a makeover and boy does she look great! First and foremost I usually do not use box dye products, but this dye surprised me to the fullest! I was pleased to learn that the product was conditioning and came with a tube to strengthen the intensity as well as the “shimmering/highlight” effect. The dye was quick to setup and processing only took 25 minutes! Likewise, the product did NOT stain skin as badly as it said though I was very careful around the hairline. The dye also was not strong smelling, like most dyes making you lightheaded with ammonia and other chemicals. I was honestly unsure how the tone was going to come out since my friend had a rather badly toned blonde that was already chemically treated to begin with. But I was very pleased with the results and the tone overall! I definitely could see that shimmery highlighted effect as her hair came out with different tones of violets and blues even! The color is so vibrant and made her hair look very healthy. Furthermore, the dye came with both conditioning shampoo and conditioner which worked like a charm. Overall I’m really pleased with this, YES BOX DYE and I hope that the color lasts for her. I plan on giving her a touch up when needed since the dye is only about $11 at Walmart! Thanks L’Oréal Paris and Influenster!
michelle.e
originally posted on influenster.com17 November 2022
I received this in exchange for my honest review. I have never dyed my own hair before, and I was a little apprehensive of the process. However, it was fairly easy and the instructions straight forward. When I washed my hair out I was nervous that I left it on too long (even though I followed the suggested time) as my hair was jet black and not purple. However, in the day light it was a very sublet and dark shade of grape. As I washed my hair over the weeks the color lightened evenly and became more and more of a flattering and more noticeable purple. Weirdly enough it looked natural until the light shone on the hair (and even then purple was made to look natural). Overall I am very satisfied with the experience and my results and will be picking up more! The color ... MoreI received this in exchange for my honest review. I have never dyed my own hair before, and I was a little apprehensive of the process. However, it was fairly easy and the instructions straight forward. When I washed my hair out I was nervous that I left it on too long (even though I followed the suggested time) as my hair was jet black and not purple. However, in the day light it was a very sublet and dark shade of grape. As I washed my hair over the weeks the color lightened evenly and became more and more of a flattering and more noticeable purple. Weirdly enough it looked natural until the light shone on the hair (and even then purple was made to look natural). Overall I am very satisfied with the experience and my results and will be picking up more! The color has lasted for about 1.5 months with me washing and shampooing every day to every other day. I will need to re-dye my hair again this week or next.
nyla.k
originally posted on influenster.com18 November 2022
When I received this product I have gotta admit, I was really nervous about it. I thought this was going to be super vivid and red. Granted I do have box died brown hair but the picture on the box showed a very red color. I was anxious about it so I just decided to dye the underneath like outta the 2000s. I opened the box and to be honest this is the first box dye that I had to read instructions on. Normally there is just the dye, activator, and conditioner. There were a couple more added steps to this which made me more nervous that lol. So I went through process of dying my hair and it was not very noticeable. My husband noticed but also said it wasn't super bright or noticeable. 3 weeks after dying my hair it was still bleeding when I got a haircut. First picture ... MoreWhen I received this product I have gotta admit, I was really nervous about it. I thought this was going to be super vivid and red. Granted I do have box died brown hair but the picture on the box showed a very red color. I was anxious about it so I just decided to dye the underneath like outta the 2000s. I opened the box and to be honest this is the first box dye that I had to read instructions on. Normally there is just the dye, activator, and conditioner. There were a couple more added steps to this which made me more nervous that lol. So I went through process of dying my hair and it was not very noticeable. My husband noticed but also said it wasn't super bright or noticeable. 3 weeks after dying my hair it was still bleeding when I got a haircut. First picture was the day after dying it, second picture is about 2 weeks. Would only recommend if you have lighter hair but don't know how long it would last. I eventually ended up dying over it, red comes through here and there.
tanya.d
originally posted on influenster.comImproved product, and natural looking color!
16 March 2023
For decades, Loreal has been my "go-to" haircoloring product line. I have had grey hair for over twenty years, and although I don't mind getting older, I really don't like the look of my grey hair. About a year ago, I developed a an allergic sensitivity to Superior Preference, and set aside the boxes of haircoloring I had purchased in advance, heading to a hair salon that marketed "green" haircoloring products. I was initially OK with it, but the color was off, and bland- it was not a pretty color blonde. After a few visits to the salon, I noticed gobs of my hair falling out on the salon floor, and I stopped going. I went shopping for a home haircoloring product in our local pharmacy and spotted that the Superior Preference product now had a label, & New Fragrance." ... MoreFor decades, Loreal has been my "go-to" haircoloring product line. I have had grey hair for over twenty years, and although I don't mind getting older, I really don't like the look of my grey hair. About a year ago, I developed a an allergic sensitivity to Superior Preference, and set aside the boxes of haircoloring I had purchased in advance, heading to a hair salon that marketed "green" haircoloring products. I was initially OK with it, but the color was off, and bland- it was not a pretty color blonde. After a few visits to the salon, I noticed gobs of my hair falling out on the salon floor, and I stopped going. I went shopping for a home haircoloring product in our local pharmacy and spotted that the Superior Preference product now had a label, & New Fragrance." I thought, "What do I have to lose?" I purchased my usual Superior Preference color, 8G Golden Blonde, cautiously mixed the coloring, and applied it to part of my hairline waiting to see if I had a reaction. Nothing! I proceeded to apply the color as directed, setting my timer for the prescribed time, and after rinsing and conditioning with the conditioner that is included in the package, and BOOM! Exquisite, natural looking color!
Dalt88
originally posted on lorealparisusa.comProfessional Hair Colorist
8 October 2022
I thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about ... MoreI thought the product was magnificent. The one application was enough to cover my entire head from root to end and when my hair is wet it lands on my shoulders and I have naturally curly hair. I have tons of white hair or with some would call grey very heavy in the front. I have been ill and having colored my hair in 6 months. My hair is naturally black but at 55 I want it to go lighter without anything pulling red. The results are absolutely stunning. Again more than enough color cover all my hair from root to end professional disposable gloves that are easy to take on and off, and a great tube of conditioner that can last me for about three applications. My hair is so soft and shiny and the color Blended beautiful with my already black hair considering I had about 4 in of regrowth and another 6 in of black hair it Blended in beautifully.
Yvette
originally posted on cvs.comShine Serum formula is a problem
13 May 2023
Like many other customers, I've used Loreal Preference (medium blonde) for probably 25 years, both Preference and Excellence, and it has always worked great. I get many compliments on my hair color, and people think it's natural. About a year ago I got a box with "Shine Serum" and I noticed right away that coverage was inferior and significantly lighter in color. I had to color again much sooner than usual. I made sure to avoid the Shine Serum boxes after that and had no more trouble. But I just colored my hair and the color (which was a weird red color, not at all like normal) didn't take at all. Not one bit. It's like I didn't just spent an hour and a half coloring my hair! I examined the box and sure enough, I found Shine Serum in tiny print, barely noticeable, ... MoreLike many other customers, I've used Loreal Preference (medium blonde) for probably 25 years, both Preference and Excellence, and it has always worked great. I get many compliments on my hair color, and people think it's natural. About a year ago I got a box with "Shine Serum" and I noticed right away that coverage was inferior and significantly lighter in color. I had to color again much sooner than usual. I made sure to avoid the Shine Serum boxes after that and had no more trouble. But I just colored my hair and the color (which was a weird red color, not at all like normal) didn't take at all. Not one bit. It's like I didn't just spent an hour and a half coloring my hair! I examined the box and sure enough, I found Shine Serum in tiny print, barely noticeable, which I totally missed. It was previously featured prominently. I feel tricked, like L'Oreal is trying to unload this unfortunate formula. And now I've got to color my hair again. What a shame, and waste of my time. I believe the entire problem is the Shine Serum formula. They need to get rid of it. I will continue to use the other formulas. Just beware of the Shine Serum!