- 50%
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro
L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro

L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro

(24,717 reviews)

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair%2C brown hair%2C black hair or red hair color%2C your color won’t look dull or brassy. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde%2C honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects%2C so you can find your own Superior Preference signature.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair%2C brown hair%2C black hair or red hair color%2C your color won’t look dull or brassy. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde%2C honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects%2C so you can find your own Superior Preference signature.

$50.83

in 1 offers

L'Oreal Paris Superior Preference Hair Color, 5.5AM Medium Copper Bro

$50.83

(24,717 reviews)

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair%2C brown hair%2C black hair or red hair color%2C your color won’t look dull or brassy. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde%2C honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects%2C so you can find your own Superior Preference signature.

L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair%2C brown hair%2C black hair or red hair color%2C your color won’t look dull or brassy. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde%2C honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects%2C so you can find your own Superior Preference signature.

Price comparison

Last updated at 30/05/2025 18:42:55

$50.83

+ $14.50 delivery

Go to store

$132.28

available about 2 months ago

Low stock

$49.93

available about 2 months ago

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$48.05

available 5 months ago

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$21.16

available 5 months ago

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$48.00

available 7 months ago

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Price history

Price history

Reviews

2 June 2024
valentyna.z

originally posted on influenster.com

29 February 2024
vee.d

originally posted on influenster.com

26 May 2024
victoria.a

originally posted on influenster.com

Specification

Item FormGel

Price comparison

Updated about 13 hours ago
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Price history

Price history

Reviews

2 June 2024
valentyna.z
originally posted on influenster.com
29 February 2024
vee.d
originally posted on influenster.com
26 May 2024
victoria.a
originally posted on influenster.com
Caution- formula change!!!!
16 June 2024
Denise
originally posted on walmart.com
Formula changed, quality far worse...sadly.
13 September 2024
AlexS
originally posted on Target
FROM SUPERIOR TO INFERIOR - GOODBYE L'OREAL
11 June 2024
Kerine
originally posted on lorealparisusa.com
? Future use, but chemical smell similar toCS gas
28 April 2024
Anon2024
originally posted on lorealparisusa.com
Hot Root disaster, AVOID 6A LIGHT ASH BROWN!
15 January 2024
Deb24
originally posted on walmart.com
New and Improved Color = Ronald McDonad Color :(
25 June 2024
gigi
originally posted on lorealparisusa.com
New Preference is Terrible
16 July 2024
kathy
originally posted on lorealparisusa.com

Specification

Item FormGel