L’Oreal Paris’ True Match Super-Blendable Original Foundation launched nearly fifteen years ago as an innovator in bringing shade-matching technology to foundation makeup. True Match’s mission was to develop shades that matched each person’s unique skin tone. Over a decade of research was conducted to formulate the 45 true-to-you shades in the range. The formula is super-hydrating and provides medium coverage and with a natural finish that’s so blendable it’s like you can’t tell where your foundation ends and your skin begins. True Match goes beyond matching skin tone%2C to matching skin’s undertone; light to dark and warm%2C neutral and cool undertones for a true-to-skin result. Formulated with Pro-Vitamin B5 and Vitamin E%2C True Match Liquid Foundation helps to keep skin looking radiant and healthy. It’s free of oils%2C fragrances and won’t clog pores. Lasts All Day.