Swaddling has been around for ages as it helps to prevent the startle reflex. But forcing the baby’s arms to their sides or over their chest prevents two natural behaviors that frustrate the baby and they fight to get their hands free. First - Over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply a baby’s natural and preferred way to sleep, just like in the womb! Second - All babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands as they did in the womb. This medically proven behavior is how a baby calms and falls asleep on their own. Traditional swaddling prevents this. The patented wings on the Swaddle UP allow the baby to both sleep with their arms in their preferred ARMS UP position and gives enough movement so they can SELF-SOOTHE, all while calming down the startle reflex. The snug fit from our 4-way stretch fabric of 93% Cotton and 7% Elastane creates a familiar and secure feeling just like in the womb to calm the Moro (startle) reflex. Does not contain flame retardants or any harmful chemicals. 1.0 TOG is perfect for any season!
Swaddling has been around for ages as it helps to prevent the startle reflex. But forcing the baby’s arms to their sides or over their chest prevents two natural behaviors that frustrate the baby and they fight to get their hands free. First - Over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply a baby’s natural and preferred way to sleep, just like in the womb! Second - All babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands as they did in the womb. This medically proven behavior is how a baby calms and falls asleep on their own. Traditional swaddling prevents this. The patented wings on the Swaddle UP allow the baby to both sleep with their arms in their preferred ARMS UP position and gives enough movement so they can SELF-SOOTHE, all while calming down the startle reflex. The snug fit from our 4-way stretch fabric of 93% Cotton and 7% Elastane creates a familiar and secure feeling just like in the womb to calm the Moro (startle) reflex. Does not contain flame retardants or any harmful chemicals. 1.0 TOG is perfect for any season!
in 23 offers
Swaddling has been around for ages as it helps to prevent the startle reflex. But forcing the baby’s arms to their sides or over their chest prevents two natural behaviors that frustrate the baby and they fight to get their hands free. First - Over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply a baby’s natural and preferred way to sleep, just like in the womb! Second - All babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands as they did in the womb. This medically proven behavior is how a baby calms and falls asleep on their own. Traditional swaddling prevents this. The patented wings on the Swaddle UP allow the baby to both sleep with their arms in their preferred ARMS UP position and gives enough movement so they can SELF-SOOTHE, all while calming down the startle reflex. The snug fit from our 4-way stretch fabric of 93% Cotton and 7% Elastane creates a familiar and secure feeling just like in the womb to calm the Moro (startle) reflex. Does not contain flame retardants or any harmful chemicals. 1.0 TOG is perfect for any season!
Swaddling has been around for ages as it helps to prevent the startle reflex. But forcing the baby’s arms to their sides or over their chest prevents two natural behaviors that frustrate the baby and they fight to get their hands free. First - Over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply a baby’s natural and preferred way to sleep, just like in the womb! Second - All babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands as they did in the womb. This medically proven behavior is how a baby calms and falls asleep on their own. Traditional swaddling prevents this. The patented wings on the Swaddle UP allow the baby to both sleep with their arms in their preferred ARMS UP position and gives enough movement so they can SELF-SOOTHE, all while calming down the startle reflex. The snug fit from our 4-way stretch fabric of 93% Cotton and 7% Elastane creates a familiar and secure feeling just like in the womb to calm the Moro (startle) reflex. Does not contain flame retardants or any harmful chemicals. 1.0 TOG is perfect for any season!
Size
Last updated at 15/10/2025 19:21:49
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See 14 more history offers
Affiliate Disclosure: We may receive a small commission for purchases made through this link at no extra cost to you. This helps support our site. Thank you!
| Age range (description) | Newborn |
| Care instructions | Machine Wash |
| Unit count | 1 Count |
| Is Discontinued By Manufacturer | No |
| Target Gender | Unisex |
See 14 more history offers
| Age range (description) | Newborn |
| Care instructions | Machine Wash |
| Unit count | 1 Count |
| Is Discontinued By Manufacturer | No |
| Target Gender | Unisex |
