The Love To Dream Swaddle Up Designer Original Dark Olive is easy for parents and is perfect for your baby. The Love To Swaddle Up in Bunny is an original and innovative swaddle that allows your baby to sleep in their natural sleep position with arms up. With arms in the 'wing' position and the comfort of the swaddle sensation, your baby should enjoy better and longer sleep. Health experts recommend babies should be sleeping on their backs to reduce the risk of Sudden Infant Death Syndrome. Swaddling is the age-old practice of snugly wrapping a baby to help calm, soothe and comfort them and encourage sleep. It works by mimicking the conditions in the womb, providing warmth and a slight resistance to movement. Swaddling is clinically proven to help babies remain asleep safely on their backs, while also reducing the effect of the Moro reflex, which is the tendency for newborns to startle themselves awake by suddenly moving their arms. It can also help ease the discomfort of colic in the early weeks.