The perfect Fishing Rod is something many brands often set sight on very early in development, and most fall short somewhere along the way, but unlike most, Lox have brought forward a range of rods that excel in their chosen disciplines, providing an exquisite combination of looks, functionality and overall performance without a luxury price tag. Premium construction thanks to Japanese Toray Carbon IM8 the rod is ready to perform in all circumstances, light enough to hold, flexible enough to cast even the lightest of lures and strong enough to fight the powerful fish on the end of your line. With an EVA grip, the rod feels secure and comfortable in your hand, even when wet you have a strong hold ideal for creating that perfect cast. Further quality comes with the Fuji Ring Guides and Fuji Reel Seat installed along the rod, offering great durability in both areas, meaning you'll spend more time fishing and less time fiddling with minor issues or worse, replacing parts. A Fast action aids with making the rod extremely responsive, again optimising casting out your lure with great accuracy and distance, and giving you amazing sensitivity when you have any action at the end of your line. Coming in 3 pieces, storage and transport are a breeze, meaning getting to and from the water is less hassle, and the risk of the dreaded damage when you keep the rod at home is lessened. Available online and instore, compare your favourite models and get out on the water ready to impress all of your friends, and probably yourself too.