An ultra-pigmented matte lip ink that holds color on the lips, without transfer, waterproof and resistant in all circumstances for 24 hours. Hold: infallible. Comfort: perfect. An ultra-pigmented matte lip ink that holds color on the lips, without transfer, waterproof and resistant in all circumstances for 24 hours. The color sets on the lips and resists all situations for 24 hours. Exclusive Pigment Lock technology with premium pigments delicately envelops lips in light, matte color. Its formula is enriched with coconut oil, passion fruit and shea butter for optimum comfort. Color won't run or fade, and doesn't require touch-up. Enriched with coconut oil, passion fruit oil and shea butter for optimum comfort 99% of consumers say the lipstick is easy to apply to the lips. 96% of consumers say the lipstick applies evenly to the lips. 92% of consumers say the lipstick is comfortable to wear all day. 98% of consumers say the texture is fine and light on the lips. Tests carried out on a panel of 143 testers after 1 week of use.