SOCOLOR Beauty Ultra Blonde Hair Color is permanent premixed color that provides brilliant color. Long-lasting results. With exceptional gray coverage. It has a slightly fruity fragrance for an even more pleasant experience. In its formulation, the Cera-Oil Complex nourishes and seals the hair surface, strengthening the internal cortex and avoiding surface porosity, maintaining and preserving color. Creamy texture for ease of application. They are designed for hair from 50% white hair. Total control.