It's a permanent cream dye that comes in a wide variety of specialized shades, including Extra light blonde ash violet, light blonde neutral, and more! These blended shades give you a multidimensional result.What it does: This permanent hair color penetrates the hair shaft to lift out the natural pigment and deposit hair color molecules. Use it with a developer for results that are true-to-shade and full of life! A "clear" shade is also available to lighten any shades in the collection.What else you need to know: This specific hair color line uses Pre-softening technology, which softens gray hair to lower its resistance to color change. You can expect 100% coverage for over 50% grey hair. The processing time is 30-45 minutes.