What is this product? The right shade will make you look youthful and radiant. Now it's easier for you to create it, with light reflective pigments that are balanced with tonal richness, eliminating the need to mix multiple shades. More info:A better way to cover resistant greys featuring a low ammonia system with Pre-softening Technology that softens resistant grey, and CoverMax dyes to ensure up to 100% coverage for over 50% grey hair.