SOCOLOR is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos - constantly strengthening hair even in between touch-ups. SOCOLOR not only cares for hair during touch ups, but in between as well!. MATRIX SOCOLOR Extra Coverage provides uniform, opaque coverage that leaves the hair with a natural, traditional appearance with 100% coverage. The formula conditions and smooths even wiry grey hairs with ceramides, jojaba oil and soy bean.