Primer, concealer and foundation - all in one: The All Day 3 in 1 Flawless Foundation from Max Factor is likea gentle primer on the skin, covers imperfections like a concealer and gives a flawless, matte complexion all daylong. The foundation is oil-free and does not dry out the skin. This prevents shine and thanks to the integrated sun protection factor20, it is also protected from sun damage - long-lasting coverage and a perfectly matte finish guaranteed. When the Russian make-up artist Max Factor moved to America in 1904 to work with the most important Hollywood stars,the success story began: He quickly made a name for himself, sold his make-up and shaped what is known today asthe term "Make-up". Today, the brand stands for innovation, the classic iconic look of Hollywood stars and a wholepersonal glamour statement.