False Lash Effect mascara delivering bold and beautifully separated lashes that are smudge resistant and water resistant. Unlike some other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect. Max Factor's biggest ever brush with 50% more bristles gives a sweep of never-ending volume for a glamorous look you never thought your own lashes could give you.