Max Factor Lipfinity lip colour is the original reinvented longwear lip product that offers two steps to lasting luscious lips. Lipfinity lip colour gives must-have shades that last all day for that perfect lasting impression. Make a statement with rich colour that stays put for up to 24 hours. Both a lip gloss and a lipstick balm to give a multi-dimensional colour and shine that lasts up to 24 hours. Now with a new applicator for a truly bold colour that stays put all day. Make-up Artist Tips. Apply Lipfinity lip colour to clean and dry lips. Line your lips using the Lipfinity applicator and then turn the applicator over to fill in your lips. Wait for one minute for the colour to dry before applying the moisturising balm for a luscious shine and smooth finish. Reapply the balm top coat regularly throughout the day.