Makeup Lipsticks Maybelline Baby Lips Balm & Blush 3.5 gr Baby Lips Balm and Blush leaves your lips and cheeks with a touch of color for a natural appearance. Maybelline New York's new hydrating lip and cheek color makes it easy (and fun!) To create a natural-looking blush on the go. Powered with antioxidant-rich vitamin E for 4-hour hydration. To apply to the cheeks: Use alone or over makeup by gently applying it directly to the cheeks in an upward motion for a subtle hint of color. To apply to the lips: Start in the center of your upper lip and work from the center to the outer edges of your lip, following the contours of your mouth. Then glide across the entire lower lip.