Cheek Heat is a water-based gel cream infused with colorful pigments that create a buildable, natural blush. BENEFITS Warm up your cheeks with our new Cheek Heat Gel-Cream Blush! Create a sheer flush of color instantly with this oil-free, water-based formula that glides onto the skin leaving behind a soft natural-looking dewy finish. It’s infused with soft colorful pigments for a buildable blush that you can tone up or down for a natural flushed effect. Simply layer it for the blush look you love. HOW TO APPLY A little goes a long way. Apply with fingers — squeeze 1 – 2 dots onto fingers, tap onto the apples of your cheeks, then blend smoothly into skin.