Bold matte shades in a comfortable creamy texture. Why You'll Love It Go creamy matte for bold impact! A burst of statement-making color meets a surge of creamy texture. For Best Results Step 1. Apply lipstick in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lipstick across the entire bottom lip. Step 3. To create the illusion of fuller lips, add a touch of Dream Lumi Touch to your cupid's bow and in the centre of your lips.