Lip liner by Maybelline, Pencil lip liner, Pigmented finish, Creamy texture, Long-lasting colour, Smudgeproof formula, Available in six shades. A make-up bag fave, Maybelline is the ‘number one global cosmetics brand’. Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style. Concocted by an American chemist on behalf of his older sister, Maybel, the brand has since gone on to become a cosmetics staple for women all over the world.