Drench your lips in vivid color! Rich, intense lip color that glides on smooth to a matte finish. Why You'll Love It Pure pigments collide with a creamy liquid base for a soft, cushiony feel. The result? A high-impact lip that stands out! Available in a collection of intense shades. For Best Results Step 1. Apply lip color with the applicator wand in the center of your upper lip and follow along the contours of your mouth. Step 2. Glide the color across the entire bottom lip.