Mascara primer by Maybelline, Tinted mascara primer, Preps lashes for mascara application, Cone wand, Brush features wavy bristles that cradle lashes, Collagen formula creates volume, length and thickness, The only drama you need is in your lashes, Ophthalmologist tested, Suitable for contact lens wearers. A make-up bag fave, Maybelline is the ‘number one global cosmetics brand’. Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style. Concocted by an American chemist on behalf of his older sister, Maybel, the brand has since gone on to become a cosmetics staple for women all over the world.