Revolutionary Powder-Gel Formula Now, blush has bounce! Create your freshest flush ever with Maybelline's Dream Bouncy Blush. The revolutionary gel formula provides a new bouncy texture. It's lightweight like a powder, yet melts seamlessly into skin like a cream. The natural sheer wash of color is buildable for greater color intensity to achieve multiple looks. For Best Results: With your fingertips, blend a small amount of blush onto the apples of your cheeks, applying from your cheekbones to your temples. To build color intensity, apply more blush.