Great Lash waterproof mascara by Maybelline, Grooved bristle brush conditions and de-clumps lashes, Smooth, buildable formula achieves an amplified look, Waterproof and suitable for contact lens wearers. A make-up bag fave, Maybelline is the ‘number one global cosmetics brand’. Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style. Concocted by an American chemist on behalf of his older sister, Maybel, the brand has since gone on to become a cosmetics staple for women all over the world.