Maybelline Superstay 24HR Lipstick - 725 Caramel Kiss Meet the lip colour that stretches the limits of longwear and discover the power of our microflex technology. Lifeproof lip colour that lasts up to 24 hours. Make it happen. Goes well with Superstay 24hr Foundation Superstay 7 Days Gel Nail Color Superstay 24hr Powder Superstay 24hr Setting Spray Preparation and Usage Apply the liquid colour to your clean, bare lips. Allow a full two minutes to dry, then apply the glossy conditioning balm to seal in softness. Re-apply balm as needed throughout the day. Remove with an oil-based make-up remover.