New shades! Beautiful shades to rock your festive season. Lip color that lasts up to 16 hours and is smudge proof and transfer proof. Now ink your lips in gorgeous, matte lip colour. The Maybelline New York Superstay Matte Ink waterproof liquid lipstick lasts all day, no matter how many bites, sips or kisses you throw its way! Features: Features a unique arrow applicator for precise application Lasts upto 16 hours Intensely pigmented formula Long-lasting and doesn't dry out lips About the Brand:Â From a small, family-owned business to the number one cosmetics company in America today, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades effortlessly, affordably, beautifully.