Now keep your lips fresh through 200 bites, 120 sips, and countless kisses. Meet the 24-hour lip color that stretches the limits of long-wear. The 2 way lipstick includes a liquid lip color on one end and a lip balm on the other. Formula with Micro-Flex looks & feels fabulous throughout the day. Available in a collection of new amped-up shades. Long-lasting lip color keeps lips looking and feeling freshly applied. Gives you high coverage without bleeding. Flex formula keeps the Lipcolor gorgeous for up to 24 hours. Glides on and looks gorgeous all day. No crumbling, no caking, no fading, no feathering, no transferring.