Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products. Maybelline use advanced formulas and hands-on expertise to create up to date yet accessible cosmetics. Maybelline New York is also the sponsor of New York Mercedez Benz Fashion Week. Offering defined lashes for longer and a smooth finish every time! Unlike other mascara, it can be removed with simple warm water and a cotton pad. How to use/apply Apply the mascara gently to your lashes starting from the outside and working your way in. Enhance the look with more volume as required. Leave the mascara to dry and watch your lashes transform before your eyes. To remove use warm water and a cotton pad, gently massage your lashes, if needed use a cotton square for the eye area.