This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
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