OVERVIEW This barber grade Heavy Hold Pomade is a water-soluble pomade designed for harder to manage hair. With a little more weight and tack than the Superior Pomade, this product will hold most styles firmly in place and provide a strong long-lasting hold with a light feel. Flexibility and hold strength can be easily adjusted by the amount of water in your hair and can also be reactivated and re-styled with a small amount of water throughout the day. Extra strongholds can be achieved using a generous amount on dry hair while looser lighter holds can be achieved with damp hair. Naturally enhanced with Pomegranate Seed Extract and Vitamin E for scalp and hair health. Create that classic Australian style with our Heavy Hold Pomade so you can cut loose and keep it together. Leather/vanilla fragrance Not tested on animals Sulphate free Vegan friendly USAGE Work pomade between hands and apply to dry hair. Damp hair for lighter holds. Use a comb, hands or brush to create desired style.