IPS monitors use advanced technology that provides an exceptionally wide viewing angle of 178/178 degrees, allowing content on the monitor to be viewed from virtually any angle. Unlike standard TN technology, IPS gives you exceptionally sharp images with vivid colours. This makes the technology not only ideal for photos, films and the Internet, but also for professional applications with high demands on colour fidelity and colour consistency. Ultra Wide Color technology offers a wider color spectrum for a more brilliant image. The Ultra Wide Color color gamut produces more natural greens, more vivid reds and deeper blues. Bring more life to entertainment, images and even your productive work with Ultra Wide Color technology. SmartContrast is a Philips technology that analyzes displayed content, automatically adjusts colors and controls backlight intensity to dynamically improve contrast. This ensures optimum picture quality at all times for videos or games with dark tones. Economy mode adjusts the contrast and fine-tunes the backlight for perfect display of everyday office applications and lower power consumption.