MooGoo Active Serum Bakuchiol rejuvenates photodamaged skin, reduces fine lines, boosts collagen, and is a plant-based alternative to retinol. It is a skin-friendly and natural serum that reduces wrinkles and fine lines without irritation. It contains Bakuchiol sourced from the Babchi Herb and improves collagen production and skin texture. Its nourishing base of natural vitamin E, shea butter, and jojoba oil deeply hydrates the skin. This serum is suitable for all skin types, including sensitive ones. So, enjoy a radian and smooth complexion with this powerful and gentle serum. Features and Benefits It is a natural alternative to retinol and has Bakuchiol, a very gentle extract that promotes smooth skin and reduces fine lines. Its skin-nourishing formula contains natural vitamin E, shea butter, and jojoba oil to repair the skin and ensure deep hydration. It is gentle on sensitive skin and free from phenoxyethanol, parabens, and chemicals, so it suits people with all skin types. It stimulates collagen production in the skin and ensures a youthful glow by improving the elasticity of the skin. It is very easy to apply and must be applied using your fingertips with your favourite moisturiser.