Soft and silky hair at is finest. This Smoothing Shampoo features Punicic Acid and is packed with vitamins A, K & C. Encourages strong strands and roots, while increasing circulation for a healthy scalp.Our exclusive POMegranate Enzyme provides incredible moisture and antioxidant support. Argan and Coconut Oils work with Phospholipids to smooth, nourish and repair medium to coarse hair. 100 % Vegan. Never tested on animals. No added Sulfates, Parabens or Sodium Chloride. Infused with fruits, vegetables and botanicals. Directions: Apply dime to quarter size amount to wet hair, massage into hair and scalp. Rinse well.