Health and Beauty Hair Treatments WELLA professionals Eimi Hair Texturizer Rugged Texture 75 ml 75 ml Wella Professionals EIMI Rugged Texture is a fabulous texturing paste with an incredible level of retention of 3, ensuring that the styles remain intact throughout the day. Strong but gentle to the hair, EIMI Rugged Texture structures and forms a variety of designs. This indulgent paste leaves a natural matte finish to the hair, ensuring that the locks remain operable. Edgy, the rugged effects can be achieved without effort as this need beauty provides hair with strong and structured definition.